Through the third week of the course, I have learned the theory and tools of persuasion. I have realized that it is so easy to persuade people and that persuasion is everywhere in life, and your “compromises” are, first of all, the key concepts logos, ethos, and pathos, which are often used in many places to talk about business. I can use logos when talking about business (explaining the prospects of a product with detailed business or product data and expertise) or I can use pathos when I am soliciting donations from the community (most people are emotional as mentioned in the class) advertisements tend to motivate people to buy a product by appealing to their emotions even if they don’t know why they want to buy it. (Most people are emotional, as mentioned in class, adverts tend to drive people to buy the product by appealing to their emotions, even if they don’t know they’re buying it, so when I launch a fundraising campaign I will explain the importance of donating to the cause by using emotions and pictures, such as a video of children living in a disaster area.) Finally, when my badminton coach trains me, he has to use ethos (to explain to me the necessity of this technique with expertise and qualification, and I listen to him). Lastly, by studying this module, I realized that my previous methods of convincing people were wrong. Even if they listened to you, that is not convincing but giving in, so learning these methods will help me to systematically convince people what kind of people to use and what kind of methods.